Partner of Promotion, 31.01.2011

Partner of Promotion and Tailor & Baker for poultry in Poland and Germany

Partner of Promotion and Tailor & Baker won the tender for an information campaign, "New quality in poultry. " The project will be conducted at the request of the National Poultry Council.

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The aim of the three-year campaign will be to promote poultry meat on the Polish market and goose meat on the German market. The communication strategy assumes increase of consumers trust for polish poultry meat in both countries, thanks to promoting the strict rules of production, consistent with the QAPF system (The Food Quality Guaranteed).

The campaign will include: extensive PR activities, preparation of a website in Polish and German language and advertising campaign in press, television and internet.

The company responsible for media planning and buying is Maxus media house, which together with Partner of Promotion and Tailor & Baker participated in a winning tender.

PR Agency Partner of Promotion, together with creative agency Tailor & Baker, formed a joint marketing group and work closely together, offering a full range of services in the field of integrated marketing to their customers."