Partner of Promotion, 07.12.2009

Partner of Promotion opens a "Green division" department

Partner of Promotion created a new sector in the agency's structure. It is called Green Division and its main task will be to conduct environmental education projects, to realize 'green' PR campaigns as well as to elaborate and implement the communication strategy for the companies' proecological activities.

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The new division answers to the growing demand for campaigns related to the promotion of environment protection, prevention of climate changes and encouragement to proecological behaviours and change of the society's hitherto habits.

- More and more companies and institutions want to communicate not only information related to the current business activity, but also these connected with their involvement in the local matters, natural environment care and ecological initiatives' support. It is worth to emphasize that for many institutions these are not only declarations, but the real activities conducted on a very large scale and bringing the measurable effects for both the company and local communities - says Monika Bębnowska, Partner of Promotion's Account Director who will manage the 'Green Division'.

In its portfolio Partner of Promotion has many projects related to the environment protection and corporate social responsibility. Among them there is e.g. a numerously awarded both in Poland and abroad campaign entitled 'Change your habits for good ones' that was conducted for the Polish Ministry of Environment and preceded the UN Conference on counteracting climate changes - COP 14.