Partner of Promotion, 13.01.2010

Partner of Promotion for WWF Poland

Green Division, the new sector formed within the structures of Partner of Promotion, started cooperation with on of the world's largest organization working for environmental protection, World Wildlife Fund (WWF).

---

Partner of Promotion activities for WWF include communicational support for the "Earth Hour" event which aim is to pay public opinion's attention on global warming. All over the world at the same time households and businesses will be asked to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.This simple gesture will be also an appeal to politicians to make decisions that would stop climate changes. This year's "Earth Hour" will take place on Saturday, March 27th at.8:30 pm.

To support the campaign, Partner of Promotion and the WWF invited dozens of Polish celebrities, including Dorota Wellman, Hubert Urbański and Piotr Najsztub. They will appear in 30-second spot, which will be aired on tv and in the interned 60 days before the event starts.

Green Division was formed as an answers to growing demand for campaigns related to promotion of environment protection, prevention of climate changes and encouragement to proecological behaviours and change of the society's hitherto habits. New divison Division specializes in environmental education projects and implementing pro-ecological communication strategies.


By involving in WWF's action Partner of Promotion continues to give PR support to social important issues. During last few years agency was involved on pro bono rules in many campaigns, including The National Bureau for Drug Prevention campaign and "Give them the future" organized by Social Politics Bureau of Warsaw Municipal Office