Partner of Promotion, 14.09.2009

Partner of Promotion chosen by Samsung Electronics Poland

Partner of Promotion won the tender of handling Samsung Electronics Poland. Agency's consultants are now responsible for communication of full range of the company's product divisions and corporate communication. As per agreement, Partner of Promotion will also support Samsung at company's internal communication, sponsorship projects and CSR. Moreover agency will handle media relations and products reviews.

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- We decided to choose Partner of Promotion because we had been looking for a reliable partner of high references and that will manage to cope with demands of such expanded and dynamic corporation as ours. - said Blanka Fijołek, Corporate Marketing Manager at Samsung Electronis Poland.

The first step is to work out coherent strategies of corporate and internal communication, CSR and separate strategies for each Samsung's product division which are Consumer Electronics, IT and Telecom.

There are six consultants in the team dedicated to work for Samsung Electronics Poland led by Paweł Czermak, Account Director at product PR field and Monika Bębnowska, Account Director in charge of corporate communication.

Partner of Promotion has won a tender as one of 10 companies entering.

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Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.