Partner of Promotion, 15.06.2009

Partner of Promtion pro bono

Partner of Promotion continues its long-standing tradition of promoting pro bono the important social issues. This time the agency will support the media relations within the framework of the social campaign of the National Bureau for Drug Prevention.

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The agency will be responsible for the current public relations activities directed to the teenagers and media relations. We hope that thanks to the communication actions it will be possible to reach the wide group of young people and simultaneously to pay their attention to the driver' as well as the passengers' responsibility for the safe and drug-free driving - said Paweł Trochimiuk, CEO of Partner of Promotion.

The campaign of the National Bureau for Drug Prevention responses to the very important and more and more common problem of driving after the drug consumption. The results of the research run in favour of the campaign showed that most of the young people are convinced that drugs have no impact on the drivers' abilities. That is why the main aim of the campaign is to reverse this phenomenon and to turn the youth's attention to the fact that driving under the influence of drugs causes the same dangers and consequences as driving after the consumption of alcohol.