Partner of Promotion, 20.05.2009

Partner of Promotion for Motorola AURA Design

Partner of Promotion is carrying out a special project named "Motorola AURA Design". PR activities are aimed at building the image of the most luxurious Motorola's handset called AURA. Key message of the project is focused on design of the mobile phones and their future. Robert Majkut well-known Polish designer, who is the author of such famous interiors as Multiokino Złote Tarasy and brand-new club The Eve, was invited to the co-operation.

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The key point of the program is the series of individual meetings with journalists from lifestyle, marketing, design and art magazines during which the most important elements of AURA are presented and various aspects of design are discussed, e.g. the role of design in creating the quality of life or the impact of cutting edge technologies on the way the everyday use devices look like. The meetings are the second part of the PR campaign for AURA handset, which started in November 2008. Since then Partner of Promotion has been responsible for number of activites such as: support and media relations of Tomasz Sikora's "Kobieta" photo exhibition, placing AURA handset in fashion sessions, reviews co-ordination and paparazzi-marketing - a few paparazzi like photographs of David Becham talking on the AURA phone were sent to media.

Motorola AURA is a unique, exclusive handset inspired by the art of craftmanship. In the first part of year 2009 AURA is the flagship Motorola's mobile phone on the Polish market.