Partner of Promotion, 25.05.2009

Partner of Promotion for Carlsberg Poland

Agency Partner of Promotion started the cooperation with Carlsberg Poland - the leading producer in the Polish brewing industry. The cooperation includes comprehensive action from the scopes of CSR, internal communication and running the press office.

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"We decided to choose Partner of Promotion because of their wide experience in keeping CSR programs and creative proposals of PR action which were perfectly adapted to our needs " - says Melania Popiel, Communication Director of the Carlsberg Poland.

As part of the project the agency will be responsible for a preparation and an implementation of CSR strategy of the company on the nearest years. Partner of Promotion will also be supporting Carlsberg Poland in leading the communication with media and coordinating the cooperation with partners from the NGO sector.

Carlsberg Poland occupies the leading place in the Polish brewing industry, with the market share on the level 12.4 % (according to Nielsen, valuable presentation), delivering the highest quality beer, which appeals to pleasant and happy sides of an adult lifestyle to the market. Carlsberg Poland has in its assortment such brands as: Carlsberg, Okocim, Harnaś, Karmi, Kasztelan, Bosman, Piast. Beers from the Carlsberg Poland are being boiled in brewery in Brzeg, Szczecin and Sierpc.