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You are here: home page / Partnersi for the society / Give them future

We are present on the Polish market for 15 years. We take part in its transformation and we grow together with it. We grow up to challenges which the changing reality creates for a contemporary company. We value the ability to grow up because it requires apprehension and fast reactions. Growing up also means skilful perception of its own place in the world. That is why acting in line with the rules of social responsibility in business is an important element of a company's development strategy.

Our aim is to spread good practices among Polish companies and PR agencies. As a founding member of Public Relations Companies Association (Związek Firm Public Relations) we co-create standards for Polish market of public relations. As a socially responsible company we take part in actions that are beneficial for the whole society.

Taking part in projects that aim to help other people is a natural step in the development of our company. It started with the campaign "Give them the future". We became its partner in spring 2005. We signed an agreement about cooperation in the field of PR with the Warsaw Municipal Office.

The main aim of the campaign "Give them future" is to pay attention to a social problem concerning orphans brought up in national orphanages, popularising the idea of a foster home and gaining positive attitude towards this idea among Warsaw citizens. The task of Partner of Promotion as a partner of a campaign is cooperation with the Social Politics Bureau of Warsaw Municipal Office in the field of public relations aimed at the media and chosen target groups.

References for Agency Partner of Promotion written by Social Politics Bureau of Warsaw Municipal Office (Polish version):
http://www.partnersi.com.pl/en/referencje.php?id=32

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"Give them the future" campaign changes its image!

In the middle of May there has been finished the contest for a new poster, which will promote the supported by us campaign. We want to refresh the campaign's image, give a new, optimistic character.

During one month there has been sent 36 artworks form whole wide Poland. They were made by the professional as well as by amateurs. The members of jury were: the representatives of the Social Politics Bureau of Warsaw Municipal Office, specialists in a field of advertising and communication - Paweł Kastory, President of the Board of Polish Advertising Agencies Association (SAR) and Paweł Trochimiuk, President of the Board of "Partner of Promotion" PR Agency - the partner of the campaign. The artistic standard was watched by the Prof. Andrzej Węcawski - Dean of Graphic Department at Academy of Fine Arts in Warsaw.

The author of the winning poster is Magdalena Kaczmarczyk, graduate of Academy of Fine Arts in Cracow. Her project presents an open palm with hand puppets on every finger. They symbolize the member of a family.


The prize-winner, as she admitted, has always dreamt to design something in a good aim. The subject of foster family is known and similar to her. She has been waiting for her first child for a long time. Today Magdalena is a happy mother of small Charlie. In her poster she has used toys of her son. She thinks that the welfare of children should be very crucial to every adult.

The winning poster will be used in outdoor promotion of the campaign and in information materials.

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After the successful end of The Gift" campaign and passing on Oliwia, Ewa and Angelika the gathered Christmas presents, we have received from the Kosmowski Family the thank-you letter.

"Dear Sir or Madam from PR Agency - Partner of Promotion,

...holidays, holidays and finally after .. .In a while everybody will forget the Christmas and we will be again involved in the whirl of following events, but not we. Thanks to Your help the passing holidays were for us and our children uniquely joyful and we will keep them in our memories. Only Your involvement in helping the children, who currently stay by us, gave us a lot of joy. (...)"

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At the beginning of December on Partner of Promotion and Social Politics Bureau's initiative there has been launched The Gift" campaign targeted on Warsaw journalists. The scope of the campaign was to gather Christmas presents for Oliwia, Angelika and Ewa, three little girls, that at the moment live in "Bethlehem" family emergency unit led by Mrs. Monika and Mr. Janusz Kosmowscy in Warsaw. The girls were generously presented by a single journalists as well as by the whole editor boards. The present were passed on by the employees of Social Politics Bureau.

Christmas campaign The Gift" has begun on 5th December. Its aim was to give the tiny presents for Christmas to girls from family emergency unit. We also wanted to involve - in this particular way - the media society in activities for social campaign "Daj im przyszłość" ("Give them future") led by Social Politics Bureau of Warsaw Municipal Office.

Specially for The Gift" we created the web site, that the journalist could use to apply their access of joining the activities. For the 10 following days we have gathered a pile of beautiful presents. The Family Kosmowski has sent a thank-you letter the following newspapers and weeklies: "Ozon", "Nowy Dzień", "Zielony Sztandar", "Pani", "Claudia" and "Życie Warszawy". Their gifts were passed on by the single journalists: Izabela Rakowska from "Gazeta Prawna", Elżbieta Pałys from "Gazeta Samorządu i Administracji" and Monika Górecka-Czuryłło from "Rzeczpospolitej".

All the presents were passed on girls in Bethlehem"- the family emergency unit of Kosmowski Family - were the girls currently are.. Oliwia, Ewa and Angelika couldn't believe that they were given so many presents.

In The Gift" campaign they have took part its organisers, that means: Social Politics Bureau of Warsaw Municipal Office and the employees of PR Agency Partner of Promotion

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On 18th December all Warsaw citizens were invited to take a part in 2nd Warsaw Christmas Meeting, which held for the whole day on Teatralny square. Except good entertainment with the sounds of music, gathered people had an occasion to acquire information on family surrogate welfare. The whole event were organised by Social Politics Bureau of Warsaw Municipal Office.

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Since December the campaign is present in Warsaw subway and cabs. 60 information boards have been placed in subway carts. Pocket callendars containing information about the campaign are distributed in the cabs.

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A press conference, summing the first year of "Give them future" social campaign, took place on 18th October in Warsaw. The event was hosted by Paweł Wypych, the Director of Social Politics Bureau. During the conference, an enormity of work that still has to be done was shown, and the undertaken efforts were pointed out.

51 families have been trained during the campaign so far. 2 families perform a duty as a family emergency units. One of the families works as a emergency unit since July 25th, the second one - since September 22th. Construction of two new family orphanages, funded by the city, started in Ursus and Wesoła. The families with children will be able to move in in the spring of next year.

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Agency's help during conducting campaign activities has been appreciated by Social Politics Bureau. "The social campaign thanks to agency's support is present in all outdoor media. We have the opportunity to get to know how important in today's world are PR efforts. That's why I treasure commitment and help in promoting the campaign" - said Paweł Wypych, Director of Social Politics Bureau.

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From Septemeber 25th the citizens of Warsaw have the opportunity to learn about the campaign on their way to work or during the walk. 10 tram carts and 8 buses have been branded with "Give them future" social campaign stickers, that contain basic informations about family welfare.

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The first family foster homes in the capital built by the city (the authorities of the city) will be located in Ursus and Wesoła districts. The cornerstone under the foster home in Ursus has been placed on Friday, September 16th.

The parcel prepared for the home in Ursus, where the cornerstone was bricked up, is located in a quiet settlement in Ursus district. It is an area with trees, the buildings are mainly one floor high. The neighbourhood has a school, a good access to public means of transport as well as to shops. The ceremony was attended by the Mayor of Warsaw Lech Kaczyński, whereas the cornerstone was consecrated by bishop Tadeusz Pikus.

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On the 10th of September in Agrykola parc was organised within the frames of the campaign "Give them a future - the Warsaw Foster Homes" the Warsaw Family Meeting.

All the future mothers from Warsaw were able to appear on a common photograph - documenting the joyful waiting for the arrival of their children.

On the main scene have appeared, among others, "Arka Noego" and Natalia Kukulska.
For the youngest, the organisers have prepared a playground, artistic and sports contests as well as many others highlights, such as horse riding, pantomime lessons and others. Another item of the event was the festival of educational and school books.